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Incorporating AR into Property


Studio Victoria

3 minutes

In a previous article we already went into depth about what Augmented Reality is, and the benefits of Augmented Reality for Property. In this article, we will explore why and when you should be incorporating Augmented Reality into the Property Development Industry by answering the following questions: Why should the Property Industry incorporate Augmented Reality? And when should you implement Augmented Reality into your Property Development projects? Keep reading to find out how Augmented Reality can help you to #ONEUPYOURBUSINESS!


To briefly recap, Augmented Reality (AR) enhances existing real-world environments by allowing you to interact with them, such as placing virtual objects on top of real physical structures or objects. Below we apply this to the Property Industry and why you should incorporate it:

  • Enhances customer experience: A popular smartphone AR application is IKEA Place, it uses the smartphone's camera functionality to place virtual displays into an existing room. Users can select pieces of IKEA furniture and virtually place them into their existing room to see how the furniture would look and if the dimensions are correct before making a purchase. This AR technology can be adopted into real estate to help the selling of properties. For instance, estate agents can customise tours enabling potential buyers to place objects and furniture that appeals to them into the property so they can visualise their life there, offering them a more personalised experience
  • Identifies hidden elements: AR can be used to detect and identify where hidden elements such as plumbing, electrics, and pipes are located in buildings. Facility managers, inspectors, and construction workers will significantly benefit from this. It will give them blueprints and plans of the building, helping them reduce any errors such as accidentally hitting through a gas pipe, increasing safety due to them being able to view out of sight objects and elements like electrical wiring and piping
  • Helps to make more informed decisions: Interior designers and architects can also benefit from AR as it can aid them in the planning and design stages. They'll get to see their designs and blueprints in a digital format, enabling them to understand dimensions, measurements better, scaling, and layouts. The accurate design insights they'll receive can improve decision making and allow adjustments to be made early on as they can spot any discrepancies as soon as possible, saving time and money in the long run
  • Increases efficiency: Real estate agents can also use AR to help sell the properties to nearby residents. By using a smartphone, local house hunters can locate a property listed on the market and receive the property information like the contact details, address, number of bedrooms and bathrooms etc., helping to make property hunting less stressful and more convenient and efficient

Overall, implementing AR into the Property Industry can:

  • Supports better decision-making
  • Increases safety and efficiency
  • Enhances project planning
  • Improve visualisation
  • Provide a personal experience

To read in greater detail the benefits of Augmented Reality for Property then click here.


Regardless of what stage you are in your Property Development project, you can implement Augmented Reality at any time: in the planning process before any construction has begun, when construction has begun and even after the completion of the project. Therefore there is no right or wrong answer or correct stage of incorporating AR as it will entirely depend on your specific project and needs.

It is crucial to note that if you are working on a Government project, then BIM Level 2 is mandatory in the UK and multiple other countries, you can click here to view if your country is on the list. AR and BIM together can improve your project workflow, increase safety and help you make better-informed decisions since information can be accessed by all relevant people working on the project in a centralised location.

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