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Considering VR Tours for Hospitality?

11/05/2021

Studio Victoria

3 minutes

After providing you with a list of how Virtual Reality Tours can benefit the Hospitality Industry. In this article, we explore ideas of why you may want to implement Virtual Reality into your business and what to consider when hiring a company by answering the following questions: What are the purposes of implementing Virtual Reality Tours into your Hospitality business? And what should you look for when considering a Virtual Reality Tours for Hospitality? Keep reading to find how Virtual Reality can help you to #ONEUPYOURBUSINESS!

WHAT ARE THE PURPOSES OF IMPLEMENTING VIRTUAL REALITY TOURS INTO YOUR HOSPITALITY BUSINESS?

Our previous article detailed how Virtual Reality Tours can enrich the Hospitality Industry from presenting information more engagingly, giving your customer's a try before buy experience to increasing up-selling and cross-selling. Now, we explore ways in how you can implement Virtual Reality technology into your business:

1. HOTEL TOURS

A common use of implementing VR Tours is within the hotel sector. The tours can be made available on a hotels website, enabling guests to virtually walk through the hotel and view the rooms before they book or arrive.

2. VIRTUAL BOOKINGS

Virtual Reality technology can make bookings easier and efficient for customers as they can easily book flights, select seats, book rooms, compare prices, and so on. A leading travel technology company, Amadeus, has already started using VR to enhance customer experience without guests having to be physically present.

3. ONLINE TRAVEL EXPERIENCE

Guests can experience immersive virtual travel experiences with the use of VR. Using cutting-edge technology such as 360-degree cameras, experiences like travel, flight, sightseeing can be created. For instance, if you have a travel experience that involves swimming with dolphins, you can recreate that experience with VR.

WHAT SHOULD YOU LOOK FOR WHEN CONSIDERING A VIRTUAL REALITY TOUR FOR HOSPITALITY?

As technology evolves, businesses evolve too when implementing advanced technology. Since now you understand how Virtual Reality can level up your business, it's essential to hire the best company to get high-quality VR Tours suited to your needs. Therefore, we have prepared a list of things you may want to consider when hiring a company for your Virtual Reality Tours.

THE SOFTWARE USED

You need to be aware of what software a company uses as there are pros and cons. For instance, if you're looking for Virtual Reality Tours that can operate offline and do not require a subscription, then a company that supports Matterport may not be the best option for you. You can read a full list of pros and cons for Matterport here.

Researching is critical as you do not want to waste money on Virtual Reality Tours that do not serve your intended purpose. Understanding what you will be receiving will prevent you from enduring additional costs or be met with inconveniences.

WHO HAS OWNERSHIP OF THE VIRTUAL REALITY TOURS

Do you own the intellectual property rights to your Virtual Reality Tours you will receive? This is an important question to ask and stated in a written contract. Again, if you want to have ownership of your tours, then avoiding a company that uses Matterport is a safe option as you won't opt into a license to keep the tours running.

INCORPORATING YOUR BRANDING

Brand consistency is an essential factor for all companies. If you would like to brand your Virtual Reality Tours with your company logo, then this is something you could enquire about, especially if you own the intellectual property rights to the VR Tours.

OFFERING OF ADDITIONAL SOLUTIONS

To produce VR Tours, high-definition 360-degree cameras are used to create enhanced 2D and 3D experiences. But, it could be a good idea to look for a company that could also provide an enriched Virtual Reality experience with other solutions such as photography, videography, CAD floor plans, information that can be embedded into your VR Tour.

The more data-rich your Virtual Reality Tour is, the more immersive the experience will be for your guests.

LEGITIMATE AND FULLY INSURED COMPANY

To make sure you're hiring a legit company, you can make sure they are registered, fully insured, and have permissions to be operating industry-specific equipment. You can also look at the company's website to view previous works. You could even ask the company to provide you with evidence of Public Liability coverage which we suggest shouldn't be under £5million.

THE PROCEDURE

With lockdown restrictions easing up, health and safety measures should still be at the company's heart. The company you are considering should advise if the premise is best emptied or not and if people can be onsite when VR Tours are being conducted. Every company will have different procedures for completing the Virtual Reality Tours for you, so it's best to ask every company you consider.

Now that you have a list of things you may want to consider, you can hire a company to deliver the best solution for your needs.

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