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Considering VR Tours for Properties?

09/02/2021

Studio Victoria

6 minutes

After already discussing Virtual Reality and the benefits of implementing Virtual Reality Tours into your properties, we will now explore what to look for when choosing Virtual Reality Tours for you properties by answering the following questions: What are the purposes of implementing Virtual Reality Property Tours? And What should you look for in a company when considering a Virtual Reality Property Tour? Keep reading to find how to get the most out of Virtual Reality Tours to help you #ONEUPYOURBUSINESS!

WHAT ARE THE PURPOSES OF IMPLEMENTING VIRTUAL REALITY PROPERTY TOURS?

You have noted that a Virtual Reality (VR) Tour would provide your business with a number of advantages, however before you decide on where to shop, you should consider why you want a VR Tour and what purpose it would serve your business.

Knowing what you want to get out of having a VR Tour will allow you to make the best decision when it comes to narrowing down companies, so you can get the best support and the outcome you want. Here, we list several purposes of why you may want to implement VR Property Tours for your business:

1. SHOWCASING

Implementing VR Tours to showcase your properties helps you to save you time and money due to the elimination of having to travel to numerous locations all day to show potential customers around. Allowing customers to view your properties from the comfort of their own home can result in those with the most interest reaching out for an in-person viewing, allowing you to narrow down your qualified leads.

Showcasing your properties online allows people from all over the world, including those who may be restricted, to have access to your property portfolio, widening the scope for more potential interest.

2. INTERACTIVE AND GUIDED VISITS

There are two ways that you can offer your potential customers an enhanced user experience and that is by interactive or guided visits, where the potential buyer can virtually walk through a property without actually being there and allow them to view the property in a 360-degree view.

Interactive visits gives the ability for potential customers to move within the property by clicking on hotspots in the field of view. Whereas, guided visits can be fully virtual or in a panoramic 360-degree view and can wear VR headsets to get a more immersive experience and are great for existing buildings.

3. ARCHITECTURAL VISUALISATION

Virtual Reality can allow potential buyers to view both the exterior and interior to see what's being offered of properties that haven't even been constructed yet. This makes architectural visualisation a lot cheaper and immersive than creating three-dimensional models and investing in creating large showrooms that are full-scale.

4. VIRTUAL STAGING

In the 2019 Profile of Home Staging report by the National Association of Realtors it states that 83% of buyers' agents said that when it comes to staging a home, it helps potential buyers to associate the property with their future home. Highlighting that staging a property full of furniture plays an important role in the selling process.

Virtual Reality offers stunning tours where you can stage the property once, and every time someone views the property virtually it will stay in the same excellent condition, meaning you don't have to keep the property clean and tidy and staged every time there is an online viewing. This helps you to save money and time as you do not have to worry about making the property as appealing as possible for days on end, and even potentially not having to take multiple visits to the location of the property.

5. VIRTUAL INSTRUCTIONS

When it comes to communication with a tenant, VR can help you to communicate efficiently. For example, implementing VR technology into the holiday rental industry can help people on vacation in your property to get questions answered quickly e.g., answering where a certain switch can be done by the tenant simply putting on a VR headset and experiencing a VR Tour that navigates them around the property where they can view instructions and additional information.

Therefore, embedding additional information and interactive add-ons into VR Tours allows people to find answers to any questions they may have had before contacting you.

6. VIRTUAL COMMERCE

VR Tours can go one step further when it comes to staging a property by allowing potential buyers to make changes to what they see. An example of this can be changing a piece of furniture and the interior of the property to match their own preferences. Potential buyers don't have to make any changes if they wish not to do so but they can be interested in purchasing the pieces already on show in the virtual tour, where they can be provided with a link to a virtual store to buy from. This immersive customer experience can make people feel a sense of ownership over a property and give them a sense of a personal connection.

WHAT SHOULD YOU LOOK FOR IN A COMPANY WHEN CONSIDERING A VIRTUAL REALITY PROPERTY TOUR?

Now that you have some thoughts on your purpose of getting a Virtual Reality Tour and how it can benefit your business. To create highly detailed and comprehensive VR Tours, cutting-edge technology and expert knowledge is fully required. It's important to hire professionals who are fully insured and have permission to be handling various equipment, and that you understand how the VR Tours will be conducted, including what software they will be using so you understand what you will be receiving. Below we go more in depth on what you should look in a company when considering VR Tours:

ARE THEY FULLY INSURED AND APPROVED?

When considering hiring a company for your VR Tours it is critical to make sure they are fully insured. You can ask the company to provide you with proof of Public Liability coverage that is the minimum of £5 million. Once you have established the contractor has sufficient insurance coverage, check that the insurance covers the entire time span of the VR Tour project. It could also be helpful to check out the company's previous work which may be available to view on their website, this can help you to get an understanding of the standards they deliver and how experienced the company is.

DO THEY UTILISE MATTERPORT?

When it comes to software the company uses, you should look for a company that does not use Matterport. Matterport comes with potential downfalls such as additional licensing costs and no rights to your VR Tours. Therefore, we have compiled a list of things you should look out for:

  • If you own the rights of the intellectual property: You need to get clear on who will have ownership of the VR Tours that are produced, if you want ownership of the intellectual property then Matterport should be avoided. Matterport keep all the rights to your VR Tours since you produced them using their tools and you'll be forced into a licence
  • Unwarranted surprises of additional costs: It's important to make sure that all costs are declared so you will not be charged with any additional fees, extra hidden costs, or a monthly subscription fee to keep your VR Tours up and running
  • Your own branding: You should consider if your own branding will be used and incorporated into the VR Tours as software like Matterport use their own logo as a watermark that takes up a large amount of space

You can learn more about why you should avoid using Matterport by clicking here

DOES THE PROPERTY NEED TO BE EMPTY?

To know if the property needs to be empty or not, the company providing you with the VR Tours will be able to offer suggestions on what would be best for conducting a VR Tour and whether other people can be around. However, it is worth noting that VR Tours are more effective when the property is empty as the company can focus on what the property has to offer.

WHAT EQUIPMENT WILL BE USED TO PRODUCE THE VR TOURS?

It's important to ensure the company you choose is experienced and is using high quality and professional equipment in order to produce stunning and highly detailed VR Tours. Doing your research on what equipment the company uses will ensure you that you will not be hiring amateurs with unimpressive equipment. Industry-specific, high-definition 360-degree cameras for instance can offer your business a fully enriched user experience and 2D and 3D capabilities. Other additional elements to consider include:

  • 360-degree spatial sound: Adding background sound to your VR Tours could enhance a potential buyers immersive experience for example, if your property is surrounded by nature, or a waterfall, we can capture these sounds and add them to your VR experience, making the potential buyer feel even more like they're really there. If you are looking to add sound to your VR Tours it's important to know if the company can apply sound
  • Extracting floorplans from the VR Tours: Floorplans can help potential buyers to understand the space and layout of the property and if this is something you are interested then this is something to enquire about
  • Embedding further additional information: VR Tours can be embedded with additional data such as: images, videos, external links, documents, including stunning footage with drones, offering your customers and clients data-rich experiences. Look out for companies that can implement additional information and offer unique footage to your VR Tours such as: 4K anamorphic, aquatic filming, aerial filming, 360-degree video with aerial drones

Overall, knowing why you want a Virtual Reality Tour can help you to understand what companies can offer you in order to meet your needs, allowing you to choose the right company for you.

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